Pia Mitchell: Product & Brand Marketer
ABOUT PIA MITCHELL
Hello there! My name is Pia Mitchell, and I’m a NYC-based Product and Brand Marketer with 5+ years of experience.
A few years ago, I decided to take the plunge into a new world, and understand how tech is connecting to fashion. A large focus has been developing and implementing marketing strategies for wearable products and accessories — though I’ve since expanded into clothing, beauty, and even fragrance.
I also consult small fashion brands on how to better stand out in their marketing and sales initiatives.
I am passionate about turning brands into experiences that inspire and resonate, leading with curiosity, and finding innovation in the most unexpected places.
What I’m known for:
Building a social listening offering from the ground-up, so our strategy is backed by data and research!
Increasing my client’s impressions by 1.2B+ by refining their content strategy and copy.
Copywriting & storytelling — Sure, my press releases have landed in Vogue and Marie Claire. However I’m also a ghostwriter for founders, CMOs, and CEOs (my work’s been in Fast Company, Inc. and Business Insider!)
AT—A-GLANCE
Below is a quick journey through some of the most rewarding projects I’ve led and worked on.
Campaign management
Generated 252M+ impressions for a key Ray-Ban Stories campaign, leading cross-channel campaigns including paid and organic social, event activations (including one at Coachella), and press initiatives.
INFLUENCER MANAGEMENT
Led influencer collaborations for a seasonal eyewear category campaign that landed 32 strategic placements (organic & paid) and 11.3M social impressions.
Events & press days
Handled strategy, planning, outreach, and production for brand events and press days across 21+ EssilorLuxottica brands. Walked influencers, press, and brand teams through press days, educating on seasonal campaign launches and brand history.
PRODUCT LAUNCH & GTM
Managed asset organization and product launch for a new wearable, managing the embargo release to 100+ global partners and aligning retail, wholesale, e-commerce, and creative teams.
MESSAGING STRATEGY
I support regional sales reps and marketing teams for emerging fashion brands, ensuring alignment across marketing and sales strategies.
Increased CTR 28.1% after revamping email and SMS strategy (and messaging) to best align with brand values.
