Pia Mitchell: Product & Brand Marketer

Portrait of Pia Mitchell, wearing a navy blue blazer and a white top, standing outdoors with blurred green foliage in the background.
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ABOUT PIA MITCHELL

Hello there! My name is Pia Mitchell, and I’m a NYC-based Product and Brand Marketer with 5+ years of experience.

A few years ago, I decided to take the plunge into a new world, and understand how tech is connecting to fashion. A large focus has been developing and implementing marketing strategies for wearable products and accessories — though I’ve since expanded into clothing, beauty, and even fragrance.

I also consult small fashion brands on how to better stand out in their marketing and sales initiatives.

I am passionate about turning brands into experiences that inspire and resonate, leading with curiosity, and finding innovation in the most unexpected places.

What I’m known for:

  • Building a social listening offering from the ground-up, so our strategy is backed by data and research!

  • Increasing my client’s impressions by 1.2B+ by refining their content strategy and copy.

  • Copywriting & storytelling — Sure, my press releases have landed in Vogue and Marie Claire. However I’m also a ghostwriter for founders, CMOs, and CEOs (my work’s been in Fast Company, Inc. and Business Insider!)

Close-up of luxury eyewear collection on reflective display, highlighting curated color palettes and brand-forward design strategy.

AT—A-GLANCE

Below is a quick journey through some of the most rewarding projects I’ve led and worked on.

Lifestyle shot of celebrity wearing statement sunglasses in urban setting, reflecting PJM Digital’s approach to fashion-focused social media campaigns.

Campaign management

Generated 252M+ impressions for a key Ray-Ban Stories campaign, leading cross-channel campaigns including paid and organic social, event activations (including one at Coachella), and press initiatives.

Dark exhibition room illuminated with red and purple lights, featuring a tall glass display case with neon signs reading "DRAG RACING STORIES" and a circular logo, with digital kiosks on the walls showing information.
Two women standing outdoors at what appears to be a crowded event, both wearing sunglasses and casual summer clothing.

INFLUENCER MANAGEMENT

Led influencer collaborations for a seasonal eyewear category campaign that landed 32 strategic placements (organic & paid) and 11.3M social impressions.

Two women posing with Miu Miu accessories against a white background, one in white sporty outfit and the other in white shirt with sunglasses and a handbag.

Events & press days

Handled strategy, planning, outreach, and production for brand events and press days across 21+ EssilorLuxottica brands. Walked influencers, press, and brand teams through press days, educating on seasonal campaign launches and brand history.

Display of colorful sunglasses on a black tray at a press day, with promotional photos of women wearing sunglasses and framed advertisements from Miu Miu eyewear, decorative purple and blue flowers, and a golden decorative object on the wooden table.

PRODUCT LAUNCH & GTM

Managed asset organization and product launch for a new wearable, managing the embargo release to 100+ global partners and aligning retail, wholesale, e-commerce, and creative teams.

Side profile of a woman with brown hair tied back, wearing black sunglasses and a black zip-up top.
A woman with long brown hair, wearing a blue sleeveless top and matching pants, lounging on a bed with white bedding and decorative pillows in a neutral-toned room. Text overlays say "A Summer Dream" and "Shop Now".

MESSAGING STRATEGY

I support regional sales reps and marketing teams for emerging fashion brands, ensuring alignment across marketing and sales strategies.

Increased CTR 28.1% after revamping email and SMS strategy (and messaging) to best align with brand values.

A few placements I’m very proud of…

Vogue magazine cover with headline about weekend activities and fashion, featuring an image of pink and blue sunglasses.
Magazine cover featuring a man with a yellow hat, glasses, and patterned yellow shirt, resting his head on his hand with a daisy plant in front. The cover headline reads "W Best Performances Starring Benedict Cumberbatch," and a yellow banner states "This Does Hollywood!"
Fashion magazine article featuring Emily Ratajkowski wearing Versace eye wear for Medusa campaign
Three men at Persol Tribeca Festival's 2021 Awards Ceremony, dressed in formal suits and sunglasses, standing in front of a backdrop with event and sponsor logos.