marketing + creative strategy.
marketing + creative strategy.
An introduction to
Pia Mitchell
Marketing + Creative Strategy
Where luxury fashion and emerging technology meet, I’ve carved out a space that feels both future-forward and deeply rooted in storytelling. I’ve spent my career bridging two worlds that don’t always speak the same language, but when they do, the results are unforgettable.
My dual fashion & tech background allows me to offer clients custom solutions that align with where the industry is going, not where it’s been. I believe in the power of strategy, creativity, and well-chosen words to move people (and move the needle). My work thrives on achieving results, yes—but equally on creating experiences that resonate.
Fashion has always been part of my story. I’ve facilitated virtual model castings, supported designer showcases, and collaborated with editors and creatives across the globe. From NYFW to Cannes, I’ve worked behind the scenes of some of the industry’s most iconic events. I bring that insider knowledge to every project I touch.
Whether building a brand from scratch or reimagining one for a new era, my goal is the same: to transform vision into reality through narratives that connect and campaigns that convert.
Education
The College of New Jersey
B.A. in Communications
Minor in Marketing
Specializations
Brand Marketing
Influencer Partnerships
Event Planning
Project Management
Luxury Fashion & Accessories
Orgs & Certifications
Contributing Writer, #ExpertsWithInsights by Meltwater
Influencer Marketing Industry Specialist Certification, Meltwater
Media Relations with Meltwater Certification
Member of Product Marketing Alliance
Member of Inc. 5000 Community
Seasonal campaign development, project management, strategy, PR initiatives, performance tracking, and so much more!
Campaign Management
Influencer Partnerships & Organic Press
Sunglass Brand
Campaign: The client has a variety of seasonal campaigns and product launches,
Role: I created a list of influencer talent to pitch for this seasonal campaign, presented and pitched this list to our client team, and handled outreach to confirmed influencers. I ensured the correct number of product styles were recieved, executed organic gifting initiatives, and campaign reporting.
Results:
This sunglass campaign made up 3.6% of the brand’s yearly social presence, despite eyewear being just a small offering in its suite of products.
11.3 million
total social impressions
32
organic placements
Email Marketing
Nautical Miles
Campaign: Nautical Miles’ Regional Sales Rep needed a series of emails sent to notify local stores and prospects about the brand’s latest season styles and new catalog.
Role: I handled all stages of development for this email marketing campaign, gathering images of new season styles for inclusion in the blasts and sharing reporting on the campaign’s stats. We conducted personalized follow-ups with those who clicked on our linesheets linked in the email.
Results:
This Sales Rep received 2 major store orders that surpassed quarterly expectations, and initiated conversations with over a dozen new stores.
14%
click rate
(12% increase from industry standards)
2
store orders placed
(after just 2 emails!)
Influencer Partnerships + Events
Brand Influencer Activation at Coachella
Sunglass Brand
Campaign: Client hosted an activation at Coachella, hosting top influencers alongside VIP guests and major press outlets including Nylon, Elle, and PopSugar.
The immersive experience showcased the brand’s first-generation smart glasses, through interactive activations in both general admission and VIP areas.
Role: I collaborated with client teams to identify, pitch, and secure our influencer talent, created brief materials for paid posts, and inspiration for organic posts. We developed exclusive welcome kits and a private welcome dinner for creators and media.
74.1 million
total social impressions
1 million
engagements
(likes + comments)
370
posts
(paid + organic)
Creative Direction
styling + production
social direction
Audited client’s social media platforms, providing tailored recommendations to ensure brand cohesiveness and aesthetically pleasing content. Included visual inspiration to improve social content, captions, imagery, and more.
social content
Shot and edited BTS content for Mad Rome Designs on set of a seasonal photoshoot. Content was repurposed for across social media platforms, including the brand’s TikTok + Instagram accounts.
Brand Identity + Strategy
Brand Identity
Real NYC Apartments
Campaign: Real NYC Apartments specializes in leveraging their social media presence (140K+ followers) to connect people with their dream luxury apartments in NYC. As their company grows, they need a cohesive brand identity and marketing materials for employee onboarding, training, industry events, social media, and more.
Role: I developed a comprehensive brand identity and brand kits for Real NYC Apartments, as well as their internal “team” at Compass. This includes their logo, color scheme, marketing collateral, and more.
Testimonials
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We've been thrown a few curveballs but Pia continually steps up to the plate and knock them out of the park with her calm demeanor, resourcefulness, creative problem solving skills and positive attitude. I have no doubt Pia will continue to be the MVP of this series.
Project Lead, Quantious
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Not only is she one of the sweetest human beings alive, but also has the best work ethic and a great attitude. She is trustworthy and a crucial member of the Luxottica team. We can't do it without her!
Prior Manager, Factory PR
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Pia turned around a well-written press release for a client with almost nothing to go on! You brought an idea to life in record time - thank you!
Colleague, Quantious